Course #: BU 143
Class/Lab Hours: 3, 0
This course introduces students to the uses of promotional and institutional advertising through print, broadcast media, direct mail, point of sale, and specialty advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting and layout, as well as coordination of advertising with other phases of sales promotion. Note: Offered spring semesters only.
This course is Internet accessible and may be completed entirely online. Learn how!
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