Introduction to Fashion Merchandising
Course #: BU 151
Class/Lab Hours: 3, 0
This course is an introduction to the terminology and fundamentals of the fashion Industry and examines the development of merchandise from concept to consumer. Course traces the history of the industry, analyzing the impact that politics, art, media, the economy, and society have on fashion, as well as the contributions of historical and modern fashion innovators. The fashion cycle and its relation to consumer demand is explored as a means of learning how fashion trends evolve. Emphasis is placed on the importance of the industry to the global economy, and the future of fashion is considered. Note: Offered fall semesters only.
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