Marketing Management
Course #: BU 245
Credits: 3
Class/Lab Hours: 3, 0
This course explores central management principles and activities related to successful marketing of goods and services. The emphasis is on company strategy, marketing policy, organization, implementation and control. Prerequisite: BU 141 or permission of instructor.
Internet Academy
This course is Internet accessible and may be completed entirely online. Learn how!
Check the availability of the course.