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Marketing Management
Course #: BU 245
Credits: 3
Class/Lab Hours: 3, 0
This course explores central management principles and activities related to successful marketing of goods and services. The emphasis is on company strategy, marketing policy, organization, implementation and control. Prerequisite: BU 141 or permission of instructor. Note: Offered spring semesters only.
Internet Academy
This course is Internet accessible and may be completed entirely online. Learn how!
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