Marketing Research & New Business Development
Course #: BU 142
Class/Lab Hours: 3, 0
Marketing Research examines the use of statistical research methods to collect, analyze, report and interpret market data. Emphasis is placed on developing a comprehensive business strategy to market products or services. Prerequisite: BU 141 or permission of instructor. Note: Offered fall semesters only.
This course is Internet accessible and may be completed entirely online. Learn how!
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