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Sales and Promotion in the Electronic Media
Course #: RT 222
Credits: 3
Class/Lab Hours: 3, 0
This course covers the techniques, principles and strategies used in professional sales and promotions in the electronic media. Emphasis is placed on the radio and television broadcasting industry and how it relates to other advertising media, such as newspaper, Cable TV and the Internet. Current approaches to successful selling and promotion design are incorporated into the steps of delivering an effective sales presentation. Note: Offered spring semesters only.
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