FASHION BUYING AND MERCHANDISING
HERKIMER COUNTY COMMUNITY COLLEGE
QUICK REFERENCE GUIDE
DATABASES
(Available on the HCCC Library Website)
HCCC OPAC The HCCC online catalog of books, periodicals, and electronic media may be searched by author, title, subject, series, publisher and year.
EBSCO MASTERFILE Full-text articles, many with illustrations, cover fashion topics and designers, as well as advertising, business and marketing topics. Includes biographies of well-known designers, models and other figures in the fashion world.
INFOTRAC ONEFILE Full-text coverage of newspapers and periodicals dealing with business, current events, life-style trends and fashion-makers.
WILSON SELECT PLUS A FirstSearch database that includes full-text coverage of periodicals dealing with fashion, designers, marketing, art and advertising.
INDEXES
(Bound volumes are found on Index Tables- Library 1st floor)
BUSINESS PERIODICALS INDEX. 1958- Subject index to English language periodicals including those dealing with advertising, marketing, the clothing industry and fashion.
READER’S GUIDE TO PERIODICAL LITERATURE. 1890- Includes subject coverage of popular fashion and business magazines.
WALL STREET JOURNAL INDEX. 1958- Index to America’s international business newspaper includes coverage of fashion and marketing issues. (Bound volumes found on Stack B16)
PERIODICALS
(Current, bound and microfilm available- Library 1st floor)
ADVERTISING AGE. V.31(1960-) Weekly coverage of international agencies and campaigns. Current topics with coverage of online sites. MF. Recent issues on current shelves
BUSINESS WEEK. (1960-) Well-researched coverage of global business and marketing issues. MF. Recent issues on current shelves.
GLAMOUR. V. 87 (1989-) A glossy women’s magazine with articles on fashion and beauty. Bound. Recent issues on current shelves.
JOURNAL OF MARKETING.v.25(1960-) Official publication of the American Marketing Assn. Its well-researched articles provide new information or insight into unsolved problems. Some MF. Some bound. Recent issues on current shelves.
SALES & MARKETING MANAGEMENT. V.128 (1982-) Articles on all aspects of marketing, data for metro and media markets by region and state, projections, 5-year market summaries. Some MF. Some bound. Recent issues on current shelves
SEVENTEEN. v. 42 (1983-) Trend-setting fashion sense for teenage girls. Bound. Recent issues on current shelves.
RESOURCE BOOKS
(Reference Area- 1st floor)
The Complete Footwear Dictionary. Ref. TS 947 .R67 1994. Important terms concerning footwear retailing, manufacturing, styling, fitting and history.
Contemporary Fashion. Ref. TT505 .A1C66 1995. Biographies and assessments of international fashion designers of the late 20th century.
Essential Terms of Fashion: a collection of definitions. Ref. TT494 .C35 1986. Informative terms in fashion history.
Fairchild Dictionary of Fashion. Ref. TT 503 .C34 2003. Defines contemporary and historic terms from Western cultures, merchandising, retailing and textile terms, and brief biographies of prominent fashion designers.
Fashion Guide, 1995. TT 495 .F37 1995. A directory of international designers.
Fashion in History: western dress, prehistoric to present. Ref. GT 510 .B47 1979. Chronological record of past costume styles and trends.
Illustrated Encyclopaedia of Costume and Fashion : from 1066 to present. Ref. GT 1730 .C37 1995. Colored illustrations with brief descriptions of clothing trends of the last millennium.
In an Influential Fashion. Ref. TT 505 .A1 15 2992. Encyclopedia of 19th and 20th century fashion designers.
Pantone Book of Color: over 1000 color standards. Ref. QC 494.2 .E36 1990. Color basics and guidelines for design, fashion, furnishings and more.
Who’s Who in Fashion. Ref. TT 505 .A1S74 2004. Brief biographies of design professionals as well as influential individuals in related fields.
For more books on fashion, search the OPAC (Online Public Access Catalog) using the following subject headings:
DESIGN, COSTUME DESIGN, COSTUME-HISTORY, FASHION, CLOTHING AND DRESS, CLOTHING TRADE, MARKETING, MERCHANDISING, or search under names of specific items of clothing or personal names (EX: FOOTWEAR, JEWELRY, CHANEL, DIOR, SCHIAPARELLI)
INTERNET RESOURCES
Fashion Career Center - An employment site for job seekers and employers in the fashion industry.
Fashion Guide - Fashion news, schools and magazines with links to international fashion sites and shows, designers, modeling agencies and textile resources.
Fashion Industry Information Services and Search Engine since 1996 provides links to international designers, retailers, manufacturers, textile and accessories’ products. Includes biographies of many designers.
SUNY Fashion Institute of Technology provides links to apparel and art resources, business sites and government sites important to the fashion industry.
10/05 (jm)