MARKETING
HERKIMER COUNTY COMMUNITY COLLEGE LIBRARY
QUICK REFERENCE GUIDE
INDEXES
(Bound volumes are available on Index Tables.)
BUSINESS PERIODICALS INDEX (1958- )
Indexing of hundreds of business journals covering all aspects of market research and marketing strategies.
WALL STREET JOURNAL INDEX (1958- )
Indexing to an international American newspaper that covers news for the business community.
DATABASES
(Available on the HCCC Library Website)
BUSINESS AND COMPANY RESOURCE CENTER.
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodical articles.
EXPANDED ACADEMIC ASAP.
Balanced coverage provides the full-text of many business publications.
PERIODICALS
(Bound, current and microfilm available 1st Floor- Library)
ADVERTISING AGE (1960- ) Advertising, marketing, ad campaigns, agency maneuvering and products.
BUSINESS WEEK (1960- ) international view of events and people that affect American business and corporations.
CONSUMER REPORTS (1966- ) Product evaluations.
FORBES (1960- ) Stories on companies, the economy, technology, careers and advice on investing.
FORTUNE (1951- ) Articles on corporate performance, selling, technology, money and markets.
HARVARD BUSINESS REVIEW (1960- ) In-depth articles on management related topics and specific applications.
INC. (1981- ) Trends, management policies, problems of small businesses.
JOURNAL OF MARKETING (1960- ) Detailed analyses of original research and experimentation.
SALES & MARKETING MANAGEMENT (1981- ) News and feature stories about marketing and salesmanship.
WALL STREET JOURNAL (1958- ) An international American newspaper covering news for the business community.
RESOURCE BOOKS
(Reference Books – Library 1st floor)
Dartnell’s Advertising Manager’s Handbook. Ref. HF5823 .D27 1997.
Leads business professionals through development of an advertising program.
Dartnell’s Sales Manager’s Handbook. Ref. HF5415 .D32 1995.
Skills, tools and techniques to help managers learn how to identify and satisfy consumer needs profitably.
Dictionary of Marketing Terms. 2nd ed. Ref. HF5415 .D4874 1996.
Terminology of business marketing.
Encyclopedia of Business Information Sources. Ref. HF5351 .E53 2001.
Designed to assist individuals quickly locate information on hundreds of business topics.
Encyclopedia of Major Marketing Campaigns. Ref.5837 .E53 2000.
Profiles 500of the most notable advertising and marketing initiatives of the 20th century.
Plunkett’s E-Commerce & Internet Business Almanac, 2001-2002.Ref. HF5548.32 P59 2001. Complete profiles of 400 firms with the latest statistics and trends.
Standard Directory of Advertisers. 2 vol. Ref. HF5805 .S7 2002. Features data on the advertising practices of over 13,500 companies in the U. S. and Canada.
WEBSITES
American Marketing Association resources online.
Information on small business, non-profits, e-mail and internet marketing, statistics, research, careers, events, sales training and much more selected and/or written by marketing professional.
Marketing Virtual Library with market research, marketing plans, internet marketing, and marketing careers.
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