Business: Marketing
The marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities. Graduates are prepared to:
- Perform various market research techniques
- Analyze and assess market information from research data
- Identify and analyze advertising techniques
- Understand the need to develop a marketing plan
This program will provide you with diverse career opportunities. You may enter the workforce as a sales representative, marketing management trainee, market analyst or public relations assistant.
Career Opportunities
Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry.Specific titles may include: sales representative, marketing management trainee, market analyst and public relations employee.
Transfer Information
Early academic advisement will allow the student to transfer most credits into a four-year program. A student pursuing a degree in this program may, after consultation with an academic advisor, select course(s) to prepare for career or transfer plans.
Download the program page, as published in the 2009-2011 College Catalog