Course code: BU141-02 | CRN: 20029 | Credits: 3 | Seats: 22 / 25
This course runs from January 22, 2014 to May 13, 2014 on MWF from 9:15 am to 10:15 am
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
Instructor: Karen Evans