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Spring 2014

Intro Marketing

Online Course | Course code: BU141-VQ | CRN: 42776 | Credits: 3 | Seats: 30 / 56

This course runs from September 22, 2014 to December 16, 2014

Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.

Instructor: Linda Lamb

How to Register

  1. Begin the registration process by submitting the Online Non-Matriculated Application Form.
  2. Register for your course(s) using Student Online Services.
  3. Access Herkimer Online Courses one week prior to the course start date.

How do I pay for my course(s)?

  1. View your charges using Student Online Services. Select "Student Services," then select “Account Summary by Term.” You can then view your charges for the Summer term.
  2. Tuition is always due before class begins and all accounts must be settled in full prior to the due date of the bill to avoid additional fees and/or possible deregistration from the course(s). To make an electronic payment, select "Make Electronic Payment", from the links listed under the Student Services tab of Student Online Services, and pay your bill using MasterCard, Visa, Discover, or ACH from your checking or savings account. You may also pay over the phone at 315-866-0300 x8315.

Note: prospective students can email the course instructor: Linda Lamb

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