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Spring 2014

Advertising

Course code: BU143-OHB | CRN: 43573 | Credits: 3 | Seats: 0 / 75

This course runs from September 04, 2014 to January 23, 2015

This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and specialty advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. NOTE: Offered spring semesters only.

Instructor: Anthony Masala

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