Course code: BU143-01 | CRN: 20034 | Credits: 3 | Seats: 23 / 28
This course runs from January 22, 2014 to May 13, 2014 on MWF from 1:00 pm to 2:00 pm
This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and specialty advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. NOTE: Offered spring semesters only.
Instructor: Pamela Gauthier