Fall Session 2021
Course code: BU141-01 | CRN: 40906 | Credits: 3 | Seats: 13 / 20
This course runs from September 07, 2021 to December 23, 2021 on MWF from 11:15 am to 12:10 pm
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
Use this link to lookup course materials: Official Herkimer County Community College Textbooks
Instructor: Steven Boucher