Director of Public Relations
Hired in 2005
B.S., Jacksonville University;
M.S., SUNY IT at Utica/Rome
Rebecca Ruffing is director of public relations at Herkimer County Community College. She he is responsible for communicating and promoting the Herkimer College brand message to the College's constituencies, including students, alumni, faculty and staff, friends of the College, prospective students and the general public. Specific responsibilities include developing and implementing the College's marketing and communications strategies, producing publications including the bi-annual Connections magazine; managing website content including the online college catalog; coordinating photography and videography; maintaining the official college social media accounts, and serving as spokesperson for the College. Ruffing is a member of the Executive Council, the Institutional Effectiveness Committee, the Enrollment Management and Marketing Committee (co-chair) and the Commencement Committee (co-chair).
Ruffing joined Herkimer College in 1998 as assistant to the president, and was appointed assistant director of public relations in 2005 and director in 2008. She previously served as assistant director of financial aid at SUNYIT, college relations associate and admissions counselor at SUNY Morrisville, and marketing specialist for GPO Federal Credit Union.
A lifelong resident of the Mohawk Valley, Ruffing is committed to the vitality of the community and supports many non-profit and community organizations. She is actively involved in the activities of the Genesis Group, was appointed as a member of the Genesis Group Board of Trustees in 2014, and currently serves as secretary. For several years, Ruffing was a member of the American Heart Association’s Heart Run and Walk organizing committee and served as chair of the VIP and 500 Club events. As a member of the Leadership Mohawk Valley Class of 2010, Ruffing participated in an effort to raise funds and increase awareness for an accessible playground for the Arc, Oneida-Lewis Chapter. She is also a volunteer for the Boilermaker and the Herkimer County College Foundation.
Ruffing holds a bachelor’s degree in marketing from Jacksonville University and a master’s degree in business management from SUNY Institute of Technology. In 2001, she was awarded the SUNYIT Alumni Association Award for Distinguished Service to Profession and Community. Ruffing and her husband Jim reside in Whitesboro with their sons, Zachary and Joshua.