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Fall 2014

Advertising

Online Course | Course code: BU143-V1 | CRN: 20039 | Credits: 3 | Seats: 14 / 28

This course runs from January 22, 2014 to May 13, 2014

This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and specialty advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. NOTE: Offered spring semesters only.

Instructor: Janet Ciccarelli

How to Register

  1. Begin the registration process by submitting the Online Non-Matriculated Application Form.
  2. Register for your course(s) using Student Online Services.
  3. Access Herkimer Online Courses one week prior to the course start date.

How do I pay for my course(s)?

  1. View your charges using Student Online Services. Select "Student Services," then select “Account Summary by Term.” You can then view your charges for the Summer term.
  2. Tuition is always due before class begins and all accounts must be settled in full prior to the due date of the bill to avoid additional fees and/or possible deregistration from the course(s). To make an electronic payment, select "Make Electronic Payment", from the links listed under the Student Services tab of Student Online Services, and pay your bill using MasterCard, Visa, Discover, or ACH from your checking or savings account. You may also pay over the phone at 315-866-0300 x8315.

Note: prospective students can email the course instructor: Janet Ciccarelli

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