Spring 2024
Intro Marketing
Course code: BU141-01 | CRN: 20013 | Credits: 3 | Seats: 19 / 22
This course runs from January 18, 2024 to May 07, 2024 on TR from 9:35 am to 11:00 am
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
Use this link to lookup course materials: Official Herkimer County Community College Textbooks
Instructor: Steven Boucher