Spring 2024
Advertising
Course code: BU143-01 | CRN: 20015 | Credits: 3 | Seats: 13 / 22
This course runs from January 18, 2024 to May 07, 2024 on MWF from 10:10 am to 11:05 am
This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and web and social media advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. NOTE: Offered spring semesters only.
Use this link to lookup course materials: Official Herkimer County Community College Textbooks
Instructor: Lynn Kattato