Spring 2027
Intro Marketing
Online Course | Course code: BU141-V1 | CRN: 20089 | Credits: 3 | Seats: / 28
This course runs from January 21, 2027 to May 13, 2027
Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
Use this link to lookup course materials: Official Herkimer County Community College Textbooks
Instructor: STAFF
Note: prospective students can email the course instructor: STAFF