Spring 2027
Advertising
Online Course | Course code: BU143-V1 | CRN: 20239 | Credits: 3 | Seats: / 28
This course runs from January 21, 2027 to May 13, 2027
This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and web and social media advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. NOTE: Offered spring semesters only.
Use this link to lookup course materials: Official Herkimer County Community College Textbooks
Instructor: Lynn Kattato
Note: prospective students can email the course instructor: Lynn Kattato