Marketing & Communications

The Office of Marketing and Communications serves as a centralized source of information about the College, keeping internal and external constituencies informed through a variety of communication and media channels, including the college website, social media, news media, and the annual Connections magazine. The Office of Marketing and Communications supports enrollment, retention, and other goals outlined in the Strategic Plan. Services to the campus include media relations and news development, photography and videography, marketing and advertising, social media management, strategic communications, website content management, and publication writing, design, and printing.

Marketing and Communications Staff

Rebecca Ruffing, Director of Marketing and Communications

Laura Simonelli, Assistant Director of Marketing and Communications

Vito Valenzi, Public Relations Assistant

Media Inquiries

For inquiries or to request faculty expertise for articles or commentary, call 315.866.0300 x8259 or email Rebecca Ruffing, Director of Marketing and Communications.

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Image Release Policy

As a student, faculty or staff member, or visitor to the campus of Herkimer College or at an event not on campus, but sponsored by Herkimer College, you grant permission to Herkimer College and/or its assigns, its clients, or agents, full permission to use, publish, and copyright, either in whole or in part, photographs or other images or likenesses of yourself in the form of videotape, film or digital stills, or any other medium. Such material may be used with or without your name in publications, television, billboards, online, social media and other media for promotion and advancement of the College. You give this permission without expectation of any remuneration. If you do not consent to this general permission, you must submit a written request to the Office of Marketing and Communications.

Policy regarding use of official College logo and seal

It is the policy of the Herkimer County Community College Board of Trustees that the use of the Herkimer County Community College logo and seal by external organizations and individuals on any material, without Presidential (or designee) approval, is unauthorized for any purpose. The use of the college logo and seal by internal constituents must follow the Herkimer College Brand Style Guide. Please contact Director of Marketing and Communications Rebecca Ruffing to request authorization for use of the College logo.

Brand Graphic Standards Guide

A brand graphics policy is necessary for organizations as large and diverse as Herkimer College to build and communicate a clear institutional brand identity for its many target audiences. A successful brand graphics program helps the college develop strong name recognition by defining a “look” for all college materials that audiences instantly identify with Herkimer College. 

Brand Graphic Standards Guide (12.5 megabytes)

Herkimer College brand mark files are available in MyHerkimer or by making a request to the Office of Marketing and Communications.

Editorial Style Guide

The Herkimer College Editorial Style Guide is intended to help the campus community communicate clearly and consistently about the College, for both internal and external audiences. The style guide generally follows The Associated Press Stylebook. AP style is the standard writing style for journalism, public relations, and marketing communications. The AP Stylebook is updated bi-annually. As style and usage continue to evolve, the style guide will be updated as needed.